Branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets, creates customer loyalty, and sets you apart from the competition. But what exactly does "branding" mean? How does it affect a small business like yours? Join us for this Lunch & Learn to discover all of the key aspects of creating and managing your brand to create the trust and loyalty you deserve from your customers. Jeniffer Cooley is a Marketing Associate for Thomaston Place Auction Galleries and has a degree in Visual Communications with a focus in marketing and brand management.